STUDIES, TRENDS & INSIGHTS
Burger King & PlayStation - #BurgerClan
Burger King is enabling gamers in Spain to order fast food from within the PlayStation platform.
The restaurant chain is partnering with nine professional gamers who will appear in multiplayer PlayStation 4 games, including Call of Duty, FIFA and Grand Theft Auto, to not only help gamers but also take their Burger King delivery food orders.
Burger King will be promoting the campaign with YouTube influencers, a demo video, media, and a launch event in Madrid’s city centre. The agency has said that the campaign could potentially roll out to other key markets, including the UK, Germany and France at a later date.
The main objective behind this campaign was to help Burger King get a foot into the e-sports world, as a large portion of the brand’s target audience is into gaming. Considering the rapid rise of e-sports, it’s no surprise that Burger King has set its sights on this area.
Deutsche Telekom - The Lenz App
By partnering with Gorillaz for these two mixed reality apps, Deutsche Telekom shows the power of its network to host such experiences and creates strong brand association whenever people see its signature colour.
Electronic Beats, Deutsche Telekom’s music and lifestyle division, has partnered with virtual band Gorillaz to promote their forthcoming album, Humanz.The partnership includes the launch of two augmented reality apps that provide fans with content about the band.The Lenz app turns Deutsche Telekom’s brand colour – magenta – into a canvas for digital content.
The app uses chroma keying, which also powers green screen technology in the film industry. Whenever users open the Lenz app and point their device’s camera at something magenta – a wall, a t-shirt etc – the object, when viewed through the device, becomes a screen onto which Gorillaz content, such as artwork, videos and new music, is projected.
Introducing Echo Look. Love your look. Every day.
“Alexa, take a photo.” Introducing Echo Look—hands-free camera and style assistant. Request an invitation: http://amzn.to/2p3ZtkwEcho Look—everything you love about Alexa, and now she can help you look your best. Using just your voice, easily take full-length photos and short videos with a hands-free camera. Plus, get a second opinion with Style Check on which outfit looks best.
McDonald’s - Snaplication
The fast food chain is making expressing interest in its positions as easy as snapping a 10-second video.
McDonald’s in Australia is letting people use Snapchat to apply for a job with the company.
The brand created a Snapchat Lens that depicts users as a McDonald’s staff member and asks them to record a 10-second video saying why they want to be part of the team at Macca’s. Prospective employees then send the Snaplication to McDonald’s Snapchat account and the company will reply with a link to a more formal application process.
PSFK - Beauty Debrief
PSFK’s Beauty Debrief helps brands in any sector learn the secrets to offering a personalized brand experience and the benefits of doing so.
Download it on Agora